While holiday turkey and time with family are at the forefront of many minds across the country this weekend, Americans shouldn’t overlook another holiday that follows closely after Thanksgiving. Small Business Saturday is a nationwide event, taking place on Nov. 24, that encourages shoppers to visit local small businesses as part of the holiday gift hunt.

Since Small Business Saturday was launched in 2010, American Express estimates that $85 billion dollars has been spent during this holiday at small businesses — which averages to well over $10 billion on the day every year.