Barbie manufacturer Mattel wants to make the next big thing in children’s toys, and it has an idea that combines progressive gender politics with shattering beauty standards: gender-neutral dolls. It’s brilliant, if your goal is to turn absurdity into cash.

Not to be outperformed by the gender-gap-crushing Ms. Monopoly or even Barbie’s “inspiring women” collection, Mattel has introduced a line of gender-neutral dolls, with generic features and interchangeable hair and clothes, so kids can swap the doll’s appearance from male to female to both depending on their moods.