After the New England Patriots scammed their way to Super Bowls, quarterback Tom Brady is shifting his focus from the field to the fans. Brady has a new con and this one doesn’t involve deflated footballs or clandestine recordings of other team’s practices.

Everyone wants to know the secret of the ageless wonder with five championships, multiple supermodel exes, and a total of 40 years to his name. Brady is especially glad that ESPN asked. In an otherwise excellent profile, he plugs a routine called the TB12 Method.