Seattle’s press is abuzz with stories of sticker shock after residents headed to the grocery stores Jan. 1 and found the price of soda had skyrocketed thanks to the city’s tax on sweetened beverages.

Approved in June last year by the Seattle City Council, the 1.75 cents per ounce tax hit shoppers hard. For example, the price of a Gatorade Frost Variety Pack at Costco, which usually cost $15.99, jumped to $26.33.