Republican National Committee chairman Reince Priebus, who has emphasized the need to reach out to minority voters since the 2012 election, released a Black History Month ad campaign praising the recipients of this year’s Black Republican Trailblazers Awards Luncheon.

“This Black History Month, we are excited about the unique opportunity to share the remarkable stories of black Republicans who have broken barriers and opened doors so that others may succeed,” Priebus said in a press release accompanying the ads. “Recognizing these truly accomplished trailblazers through black media is an important opportunity to honor our past and build our future.”