Engaging the electorate

Published September 25, 2020 3:00am ET



People are highly engaged with the 2020 presidential election — so much so that a record number of respondents told a recent survey that this year’s results “really matter” to them.

There are a few reasons why voters might care more about the 2020 election than past elections. Social media has made American politics much more accessible and, therefore, more interesting. This year has been one long series of unfortunate events that has forced the public to pay attention. And efforts to bolster mail-in voting have successfully increased voter turnout among people who would not normally vote.

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