Kanye West’s 10th studio album, Donda, is set to release this August. The rapper and producer sold out the 72,000-seat Mercedes-Benz Stadium in Atlanta to tease the record. He subsequently announced a second showing, reportedly for the record’s final release, selling out half the stadium in under an hour.

Wielding this sort of cultural presence would be impressive for any artist in any era — much less a middle-aged rapper, whose debut was nearly two decades ago, in an era in which new celebrities are spawned every hour via viral TikToks.