Companies can shape their own products but can’t control users: Big tech’s lesson for other industries

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It’s only Tuesday and its already been a rough week for big tech. These companies that rose quickly to dominate the Internet seem not so much sinister, despite the intent of some of their users, but rather wildly unprepared. That should be a lesson for other emerging industries. Although a company may control the product it creates, it does not control its users.

Early Tuesday morning, President Trump attacked big tech on Twitter, calling Google “RIGGED” and accusing companies of censoring conservative voices — despite, of course, the president’s own daily use of Twitter. Being dragged (again) in the murky waters of U.S. electoral politics, however, is something that tech companies have been trying and learning with some success to navigate since the 2016 election.

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