Political consultants generally rank just below used-car salesmen in terms of popularity. Take it from me, a political consultant. The reputation is well deserved. Political consultants are notorious for taking credit when the candidate wins and dodging the blame when the candidate loses. I shall attempt no such thing.

I’ve been at this for more than 30 years and have never worked for a person with more character and personal integrity than my client, Sen. Jeff Sessions. When you lose a campaign, you spend time reflecting on every decision, every mistake, every fork in the road.