Welcome the poor Winter Olympics TV ratings

Published February 8, 2022 12:00pm ET



As the 2022 Winter Olympics take place in Beijing, China, many people are tuning out.

The average viewership of the Olympics opening ceremony was 16 million people this year. But those NBC ratings are disastrous compared to the 2018 Winter Olympics in South Korea, when 28.3 million people watched the opening ceremony. There was a 43% drop in U.S. TV ratings from 2018 to 2022. The 16 million figure includes people watching on television and streaming services, as Yahoo Sports reports.

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