E-cigarettes have proven effective at helping people quit smoking, a massive potential public health gain, considering nearly half a million people die every year from smoking-related illnesses. The big question is: How can we help smokers quit and at the same time discourage young people from taking up either smoking or vaping?

Former Food and Drug Administration Commissioner Scott Gottlieb has paid some lip service to “preserv[ing] e-cigarettes as a tool to help adult smokers while snuffing out the teen smoking epidemic,” but it’s difficult to believe Gottlieb or the FDA when they’ve been lying to us so far.