New data from AdImpact show that $71.3 million has been spent on campaign ads for the 2024 election so far. Democrats have spent $49.2 million compared to $22.1 by Republicans. More interesting still is that 30% of the total spending has targeted voters in Pennsylvania.

While the Keystone State remains very much in the toss-up column, it is slowly trending toward former President Donald Trump, who leads President Joe Biden by 2.3 points in the RealClearPolitics average of polls in the state. Trump’s lead was bolstered last week by a poll from Cook Political Report that showed him up by 3 points. 

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