It turns out that a national death campaign does not win much of the electorate. Vice President Kamala Harris learned this lesson in an election night loss to President-elect Donald Trump.

Trump, meanwhile, saw smooth victory as he led in every swing state and safe red states, and made serious gains in commonly Democratic states such as Virginia and New Hampshire. His campaign focused on immigration and inflation talking points, while on-the-ground efforts mobilized low-propensity voters, many of them members of Generation Z.