The lesson of 2024? Don’t be weird

Published November 14, 2024 9:38am ET



A lot of you people sound nuts.

So, it is unsurprising that a Donald Trump campaign ad featuring the tagline “Kamala is for they/them. President Trump is for you” was effective in the 2024 presidential campaign. Indeed, a pro-Kamala Harris PAC says the spot, which featured a clip of Harris endorsing state-funded sex-change operations for prisoners, “shifted the race 2.7 percentage points in Mr. Trump’s favor after viewers watched it.”

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