Trump’s speech strategy: The good, the bad, and the good again

Published March 5, 2025 9:26am ET



President Donald Trump gave the first State of the Union-style address of his second presidential term on Tuesday night, and the objective was clear: Remind the people why they voted for him on Nov. 5. Overall, he succeeded.

Setting aside my usual grievances with these acts of political theater — including the breathless partisanship, endless moments of either applause or sulking derision, and the whopping two-hour run time — Trump’s speech gave an insight into the strategy of the president and his team: Leverage every issue that won him the election in order to run cover for the one issue that the vast majority of people care about the most: the economy.

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