How Democratic presidential hopefuls are positioning themselves for 2028

Published August 3, 2025 2:00pm ET



The 2028 presidential election is still over three years away, but the tracks are already being laid for the Democratic primary.

Sen. Cory Booker (D-NJ) appears to have unofficially kicked off this race. In April, Booker broke the record for longest speech on the Senate floor after a rambling diatribe where he didn’t say anything of value. Booker saw a brief polling bump because of this, scoring a 12% result in a Zeteo/Data for Progress poll shortly after. But it’s only been downhill from there, with Booker dropping to 7% as of last month in an Echelon Insights poll, trailing former Vice President Kamala Harris, former Transportation Secretary Pete Buttigieg, and California Gov. Gavin Newsom.

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