Bloomberg profiled James Cameron in 2019, describing how the Titanic director was “betting on a better future” — one where traditional meat would play a much smaller role. Plant-based meats, the article suggested, were the sustainable future of both food and investing.

To illustrate the frenzy, Bloomberg pointed to Beyond Meat Inc., a maker of vegan chicken and beef substitutes whose market cap had surged to $6.2 billion, its shares having quadrupled in value following its IPO.

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