When women complain about men who can’t commit, they can thank — or blame — two people: Playboy magazine publisher Hugh Hefner and the former editor of Cosmopolitan magazine, Helen Gurley Brown, who died this week at age 90.

Brown was the flip side of Hefner, offering women permission, even encouragement, to embrace a female version of Hefner’s freewheeling “Playboy philosophy” of unrestrained sexual pleasure. Brown and Hefner offered one-way tickets to fantasyland, a journey supposedly without cost to a destination seemingly without consequence.