As news broke of President Trump’s pick of Anthony Scaramucci for White House Communications Director, reporters and interested Americans rushed to learn more about the man who will now run the West Wing’s communications operations.
At first glance, Scaramucci appears to be an odd pick to former press secretaries and communications directors such as myself. But it makes a lot of sense. Those who fail to see it don’t understand the new media world in which we are all operating, where TV pundits now carry more weight than someone with a long resume who would have once been considered impressive inside the beltway.
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