For thousands of years, humans have used the art of storytelling to motivate and persuade. Countless films and novels have grown out of familiar narrative structures: the hero, dissatisfied with his or her current situation, faces an enemy he or she must overcome, makes allies, encounters challenges and obstacles along the way and eventually emerges victorious.

The art of good storytelling is almost entirely absent in our politics today. Stale talking points, cookie-cutter TV ads, and policy papers fail to fill a void or connect to day-to-day lives. Voters are left seeking real meaning, a feeling that leaders are truly aiding them on their journey to overcome major challenges.