In baseball, you don’t have to swing at every pitch. But in the era of social media, some feel you have to have an opinion about everything. At least, that’s how some companies and brands seem to feel, ever increasing their forays into social activism and political speech. And in an era when younger consumers really are looking to use their dollars to make a statement about their values, what’s the downside of speaking up about social and political issues as a corporation or big brand?
Turns out there’s plenty of downside. During the Donald Trump presidency, politics seemed inescapable, following people into every nook and cranny of their lives. Finally, people are saying they have had enough. And as a new report from Brunswick Group finds, corporate leaders that think they’re helping their bottom line while speaking out on political issues may have fallen into what Brunswick calls “the talking trap.”
