President Trump still could win reelection, but pollster Frank Luntz was right last week to say that the Trump campaign’s message selection and discipline have been “political malpractice” that is the “worst” since at least 1980.

Campaign aficionados have been waiting in vain all year to see what Trump’s preeminent, galvanizing issue would be. In lieu of that, surely, at least his “closing pitch” would be well focused on the issues or feelings that would move voters in identifiable ways — right?