New study: College applicants prefer schools with lots of same-race students

Published July 20, 2015 8:17pm ET



Students deciding where to apply to college are strongly influenced by a college’s racial makeup, according to new research published by the National Bureau of Economic Research.

The new study suggests that racial differences in college application rates are largely explained by the proportion of same race students at a college and how many same race students from a potential applicant’s high school have been successful at the college. Blacks and Asians are particularly likely to prefer campuses with higher rates of black and Asian students, respectively.

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