It took strategic novelty to inaugurate political novelty. President-elect Donald Trump won reelection in large part thanks to the votes of unmarried men who chose him over Vice President Kamala Harris 49%-47% this year, compared to 2020 when President Joe Biden won unmarried men 52%-45%.

Trump’s campaign strategy focused on low-propensity voters, and it proved the right move. He won all seven swing states and the popular vote, defying projections not because his win was shocking, but because tangible success was not a given. Young men were ready to vote for Trump, but would they go to the polls? To make sure they did, the Trump campaign took a chance on Generation Z.