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Despite dismal Volt sales, GM doubles down with expensive, less comparable Cadillac version

By Ashe Schow
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Despite dismal Volt sales, GM doubles down with expensive, less comparable Cadillac version

Doubling down on the poor sales record of the Chevy Volt, General Motors has decided to offer a limited-edition Cadillac version for the 1 percent — a move that already has industry experts rolling their eyes.

“There’s no softening the blow with this one — this is the limited edition 2014 Cadillac ELR Saks Fifth Avenue Edition, and it costs $89,500, including $995 for destination,” said Steven Ewing, an industry expert who writes for AOL-owned Autoblog. “The special model, limited to just 100 units, is part of a holiday season collaboration between Cadillac and luxury retailer Saks Fifth Avenue.”

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