Obamacare marketers could learn from book publishers

By Hugh Hewitt

Published November 4, 2013 5:00am ET

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Obamacare marketers could learn from book publishers — Rollouts have been getting a bad name since the Battle of the Bulge, but usually not because the product was unavailable. New Coke, the Ford Pinto, the USFL — all launched on time. The public said “meh,” and they went away. Non-transparent pricing has been dead longer than Elvis. The first thing you show folks […]

Rollouts have been getting a bad name since the Battle of the Bulge, but usually not because the product was unavailable.

New Coke, the Ford Pinto, the USFL — all launched on time. The public said “meh,” and they went away.

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Affordable Care Act Analysis Books Hugh Hewitt