THE TRUMP UNCERTAINTY PRINCIPLE. Back in 2016, when I was covering Donald Trump‘s first presidential campaign, I met a number of Republican voters who were open to Trump — they weren’t thrilled by other candidates, such as Jeb Bush, Ted Cruz, and Marco Rubio — but they were not quite able to commit to supporting the businessman candidate. One big reason was the daily dose of controversy and hubbub that seemed to follow Trump around, courtesy of his own campaign style and a hostile and click-crazy media. 

Some GOP voters had no problem with it because they saw Trump as fundamentally on their side and primed to shake up a hidebound Republican Party. But others were uncomfortable with the daily din, which created in them a level of uncertainty and anxiety about what Trump would do next. This is what I wrote about it in February 2016: