Hillary is Obamacare‘s grandmother. Put another way: Obamacare is Hillary’s grandchild.

This is one of the two crucial messages of the 2016 campaign, and if Team Obama’s brutally effective branding of Mitt Romney in early 2012 taught us anything, it is that branding of the opposition has to begin early and be relentlessly hammered home across all platforms and in all languages as soon as the opponent is identified.