First Lady Michelle Obama’s office is holding a conference call with reporters now to tout her “New Effort To Encourage Everyone to Drink More Water,” according to the White House. The content of the call is “embargoed until 6:00AM ET on Thursday, September 12.”

“Today at 11:00AM ET, Executive Director of Let’s Move! Sam Kass, Partnership for a Healthier America President and CEO Lawrence A. Soler and industry representatives will join a conference call to preview First Lady Michelle Obama’s trip to Watertown, WI to announce a new nationwide effort to encourage everyone to drink more water. The call will also preview an around the clock, cross-network, bi-lingual day of water messages on a dozen TV shows. This call will be embargoed until 6:00AM ET on Thursday, September 12,” reads the White House press release.