Leaders in the food, beverage, and household products industry are betting that improved ingredient transparency efforts will appease adherents of the Make America Healthy Again movement seeking tighter regulations to address chronic diseases in the United States. 

The Consumer Brands Association, the largest trade association for food and beverage makers, is ramping up its promotion of initiatives like front-of-package labeling, QR codes for detailed nutritional information, and publicly accessible websites and registries for commonly used artificial ingredients.