Coronavirus cases and hospitalizations are spiking once again in many parts of the United States. But unlike back in March, when we knew very little about COVID-19, a simple “flatten the curve” slogan won’t be enough to convince people to stay home.

Some states have tried. In Michigan, Gov. Gretchen Whitmer, she who closed down gardening aisles in the spring, announced a three-week shutdown right before the Thanksgiving holiday, and then she extended it when those three weeks were up. California Gov. Gavin Newsom similarly implemented new restrictions last week, requiring restaurants, bars, and hair salons to close their doors once again. Total compliance, however, is becoming more and more unlikely.