John Kasich described his fight to make a name for himself in the Republican presidential race like being the off-brand cola product while Donald Trump and Ted Cruz are Coke and Pepsi.

“Here’s how it looks right now in the race: it’s Coke, it’s Pepsi, it’s Kasich,” the Ohio governor told MSNBC host Chris Matthews during a Thursday town hall. The crowd applauded Kasich’s metaphor. “You’re not supposed to clap for that, you’re supposed to cry when I say that.”