ICE Super Bowl ad portrays officers as everyday Americans making US ‘safer’

Published



U.S. Immigration and Customs Enforcement aired an advertisement during the 2026 Super Bowl that portrayed its officers as everyday people making the United States a “safer place to live.”

The 30-second ad described the federal immigration officers as “friends and neighbors” who “love this country,” as a montage of stock footage showing parents and veterans plays over the monologue.

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