ICE Super Bowl ad portrays officers as everyday Americans making US ‘safer’

Published February 8, 2026 11:17pm ET



U.S. Immigration and Customs Enforcement aired an advertisement during the 2026 Super Bowl that portrayed its officers as everyday people making the United States a “safer place to live.”

The 30-second ad described the federal immigration officers as “friends and neighbors” who “love this country,” as a montage of stock footage showing parents and veterans plays over the monologue.

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.