For better or worse, social media is the new public square. Of adults, 68% use Facebook, 73% use YouTube, and a quarter use Twitter. The numbers are much higher for adults under 50. Two-thirds of adults and roughly 4 in 5 under 50 use social media to consume news. Three-quarters of Facebook users are on the site every day, and Twitter users have a disproportionate influence on the media because so many journalists are on the service.
The size and scale of social media companies exploded primarily because they presented themselves as open platforms — blank slates. Google, Facebook, and Twitter all characterized their products as engines for social improvement. “We think of Twitter as the global town hall,” said former Twitter CEO Dick Costolo. “We are the free speech wing of the free speech party.”
