Perplexity AI makes bid for TikTok as Oracle emerges as frontrunner

Published March 21, 2025 3:01pm ET



While Oracle appears to be the leading candidate to purchase TikTok, Perplexity reiterated its desire to buy the platform after launching a bid in January. The artificial intelligence company suggested on Friday that it could create a new algorithm while improving the popular social media platform with its AI and search capabilities.

“To eliminate risks of user manipulation, we propose rebuilding TikTok’s algorithm from the ground up with transparency as the guiding principle,” Perplexity wrote in a Friday blog post. “Our promise is to turn TikTok into the most neutral and trusted platform in the world. To achieve this, we commit not only to developing a new algorithm but also to making the TikTok For You feed open source.”

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