Head of Instagram unveils algorithm for teenagers that mirrors PG-13 ratings

Instagram CEO Adam Mosseri announced Tuesday that the social media platform will use PG-13 movie ratings as its own standard for limiting content viewed by its teenage users.

“Now, like in a PG-13 movie, where you might actually occasionally hear a swear word, you will occasionally come across content that might be risky because we either missed it or it was said by a friend, but generally there is a lot more restrictions on what you can see,” Mosseri said on NBC News’s TODAY.