Word of the Week: ‘Petromasculinity’

Published April 1, 2022 3:00am ET



One of the most absurd coinages I have ever come across appeared recently in the New Republic climate vertical “Apocalypse Soon.” “‘Petromasculinity’ Is Becoming Toxic, Too — at Least to Online Daters,’” a March 25 headline “explained.” Apparently, “new generations of Americans are rejecting petromasculinity: the climate denial, authoritarian politics, and sexism that are too often inextricably linked.” In practice, this means that researchers found that broadcasting how much you care about the planet is one of the most popular dating strategies on sites such as OkCupid and Tinder. Users of these sites, particularly women, told pollsters that disagreements over environmental issues were among the most likely to count as a deal-breaker with any prospect.

In short, if you want to do well in the online dating pool, it pays to seem green. And if you want to seem green, today that means exaggerating the scientifically predicted harms posed by climate change. “We’ve got 6-8 years before the climate is so chaotic we live in a permanent state of biblical catastrophe,” Don’t Look Up director Adam McKay recently said.

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