The Republican National Committee has hired a veteran of the social networking website LinkedIn to serve as its new chief data officer as it continues to overhaul the GOP’s digital outreach and voter turnout operations ahead of the 2014 and 2016 elections.

Azarias Reda started with the RNC three weeks ago, and he joins Chief Technology Officer Andy Barkett, who was hired away from Facebook last year, in the GOP’s expanding digital operation. While Barkett’s responsibilities include building the infrastructure to capture and manipulate voter data and related information, Reda will focus on collecting and distributing that data in partnership with the RNC’s political department.