Jeb Bush’s presidential campaign announced Friday that the former Florida governor will launch a $500,000 TV ad buy in Boston and New Hampshire beginning next week.
The half million dollar ad is the Bush campaign’s first and comes at a time when the Republican hopeful is struggling to regain his previous front-runner status in early primary states and national polls.
A Monmouth University poll released Thursday showed Bush trailing his GOP rival Donald Trump by more than 20 percent in the national survey of Republican voters.
Bush campaign spokeswoman Kristy Campbell said Friday that the ad will begin running immediately after Labor Day weekend across local broadcasts in Boston and cable television in New Hampshire and will continue to air through the end of September. Fifteen percent of the ad placement will also include targeted online advertising, according to Campbell.
“This is the first step in a multi-week process where we will be expanding our advertising in New Hampshire and other early states,” she wrote in a statement.
Few details regarding the ad’s content have been revealed, but Campbell said it will focus on the former governor’s “strong conservative record of reform and his plan to change the culture in Washington.”
“He is the only candidate with a proven record of conservative leadership and results to take on the entrenched special interests in our nation’s capital to restore opportunity for all Americans,” she wrote Friday.
The Florida Republican’s ad buy follows recent reports that his super PAC, Right to Rise, has already spent $20 million on TV advertising in Iowa, New Hampshire and South Carolina.
While he and his outside support groups raised an unprecedented combined total of $114.4 million between January and June, a trio of Bush’s top fundraisers recently departed his campaign for reasons that have yet to be confirmed.
