Hillary and Bill Clinton’s dissatisfaction with their campaign’s messaging and digital operations has forced them to consider a shakeup, just before Clinton is expected to fall short in the New Hampshire primary.
According to a Monday report by Politico, several sources say the Clintons are expecting to lose the New Hampshire primary. That expected loss, coupled with Iowa’s narrow victory, mean that staffing and strategy changes are imminent.
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A reassessment of staff at the Clinton campaign headquarters in Brooklyn was set to occur after the first four primaries anyway, but the Clintons have demanded it come sooner.
Sources say that Clinton will likely add new staff instead of fire anyone outright, which happened during her 2008 campaign when she surprised people by winning the New Hampshire primary.
“The Clintons are not happy, and have been letting all of us know that,” one Democratic official who speaks regularly with Hillary and Bill Clinton told Politico. “The idea is that we need a more forward-looking message, for the primary – but also for the general election too … There’s no sense of panic, but there is an urgency to fix these problems right now.”
David Axelrod, a former Obama staffer, said in a tweet that the problem might be with Clinton herself and not her staff.
When the exact same problems crop up in separate campaigns, with different staff, at what point do the principals say, “Hey, maybe it’s US?”
— David Axelrod (@davidaxelrod) February 8, 2016
