Photo-sharing service Instagram will issue an updated privacy policy after stirring uproar among users for potential rules suggesting they could have allowed them to use shared photos in ads.
According to the Terms that would have taken effect Jan. 16, Instagram says that some parts of its service might be supported by advertisers, with sponsored content potentially featuring users’ shared photos.
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“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you,” reads an excerpt of updated Terms.
The stipulation even applied to users under 18. The new Terms were first spotted by The New York Times.
Although Instagram says users still have ownership of photos, the service’s Terms state that by adding a photo to your account, you are giving the service license to use your content. Users can control what images are posted or deleted, as well as who can view their pictures.
Read more at USA Today.
