Red Alert’s editor, Francesca Chambers, was featured in a Washington Times article this week about President Obama’s recent switch to Facebook Timeline. Read the story below!
It’s Facebook official: President Obama on Thursday became the most recent candidate in the 2012 election to switch to Timeline.
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The new Facebook layout will play a big role in the president’s social-media efforts. He already is connecting with supporters on sites including Twitter, LinkedIn, Google+ and Spotify.
“Everyone knows that President Obama has a very savvy social-media team,” said Francesca Chambers, editor and social-media manager at Red Alert Politics. “That’s why he won in 2008, because he had one of the best social-media campaigns that politics has ever seen. And that’s very much reflected in his new Facebook Timeline.”
Facebook Timeline offers a more visually friendly layout. It includes a cover photo in addition to the traditional profile picture, and that helps attract viewers. It also makes it easier to navigate through a candidate’s history in reverse chronological order.
Mr. Obama used the cover photo to display a graphic of his record on job creation.
“I think they did a really good job using the cover photo,” Ms. Chambers said. “It focuses on the issue that most Americans are concerned about: jobs.”
To read more, visit The Washington Times.
