The woke mob has been crying “Nazi” over American Eagle’s latest ad campaign, featuring starlet Sydney Sweeney sultrily explaining genetics to sell jeans, likening the assertion that a pretty blonde actress “has good jeans” to a call for eugenics. After years of being inundated with commercials filled with progressive messaging and gender ideology, many on the Right are celebrating the commercial. That’s wrong, too. It’s not conservative or good for families and society for women to publicly sexualize themselves.

Now this commercial is nothing new: beautiful women posing suggestively to sell products is just about as old as marketing itself. Even the ad’s specific concept isn’t original, as it’s a clear remake of one a teenage Brooke Shields did for Calvin Klein in the 1980s. What’s changed is the positioning of this ad in the culture war.