Advertisers would be wise to reconsider conservative media

Advertisers have abandoned conservative media for years. Now, smart business says it’s time to return. A 2024 study by the University of Florida’s Bureau of Economic and Business Research found a significant boost in consumer morale when the consumer’s party wins an election.

For the first time in 20 years, a Republican presidential candidate won not only the electoral vote but the popular vote as well. More than half of voters got the results they wanted and are ready to spend. Advertisers need to wake up and makeup with more than half of the country.