Dems crack down on use of the word ‘Obamacare’

Published October 26, 2011 4:00am ET



Roll Call reports that Democrats have been veto-ing the use of the word “Obamacare” in official constituent mailings by members of Congress:

“It’s telling that Democrats are fearful of taking ownership of the president’s signature piece of legislation,” a GOP House aide said. “The White House and Congressional Democrats exhausted all of their political capital and a Congressional majority to move the bill across the finish line and into law. You would think given how much it cost them, that they would embrace the end result and proudly attach the president’s name to it at every opportunity.” 
“You know, if it was popular they’d be all about calling it Obamacare,” another Republican source added.

The use of public dollars to communicate with constituents — the “franking privilege” — is governed by a bipartisan commission that is supposed to keep everyone honest, and this is why Democrats wield their veto over Obamacare. But talk to just about any congressional staffer and you’ll understand right away that it is and always has been an important campaign tool — a form of political welfare for incumbents.

One other amusing item in this piece is New York Democratic Rep. Jerrold Nadler’s attempt to explain his aversion to the term. It’s a pejorative, “for no particular reason,” he said, adding that Republicans were trying to use Obama’s unpopularity to make the bill unpopular as well:

“If you can identify something with someone who’s unpopular for whatever reason, then it becomes somewhat unpopular,” he said.

That kind of sounds like the opposite of the lesson of Election 2010.