Is Taylor Swift a feminist icon or a whiny grumbler?

At first glance (err, listen), Taylor Swift’s new single, “Look What You Made Me Do,” seems pretty awful. Already, the mainstream media has torn it to shreds, claiming it’s a “shade anthem,” “Trump-Era pop art,” and “victim-blaming.”

But then, Swift released the music video — which has already almost 100 million views as of Thursday afternoon — and the plethora of hidden cues, combined with how it explains the song, are making some people change their opinions.