The Bad Bunny halftime show wasn’t for you or me

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Despite early headlines declaring that Sunday’s Super Bowl featured the most-watched halftime show in the game’s history, Nielsen found that Bad Bunny’s performance averaged 128.2 million viewers, rendering it the fourth-highest viewed show ever. That’s less a consequence of how the Puerto Rican reggaeton star actually did during his show, and more a product of the fact that the Super Bowl more generally, like every other pop culture juggernaut that used to unite the country on the couch, may finally risk trending the Oscars, the Grammys, and countless other once-lauded programs now relegated to the dustbin of cultural relevance.

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