Cracker Barrel continues rebrand backtrack by suspending interior redesigns

Published September 9, 2025 1:28pm ET



Cracker Barrel said Tuesday it is “continuing to listen” to consumers opposed to its rebrand, saying it won’t remodel any restaurants yet to receive one.

The restaurant chain created a firestorm on social media last month when most people strongly criticized its new logo, and a brighter interior redesign also garnered criticism. Cracker Barrel said last month it would keep its original logo and announced Tuesday that its interior redesign will not go forward.

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