The ratings are in, even if some election returns are still outstanding. Those seemingly omniscient folks at Nielsen have informed us that some 56.9 million people tuned in to prime-time TV coverage on Election Day, a 20% decrease from 2016. Viewership was down in every age group.
It’s beginning to look a lot like a trend. The Pew Research Center published survey data after the 2016 election detailing how more and more people, especially young ones, rely on digital sources as they follow election returns. “The share of voters who followed returns online increased by 14 percentage points since 2012 (from 34% to 48%),” Pew wrote after the 2016 election.
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