Woke Coke, like Nike, might rightly suffer for political bullying

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Far too many corporate giants have engaged in ill-informed pandering to left-wing political causes, all while their own stables need major house-cleaning. They may suffer as they learn that political turnabout is fair play. And that’s a good thing.

A nearly 100-year-old group called Consumers’ Research, dedicated to “consumer knowledge and freedom,” today released a large “name and shame” campaign against companies that spend too much time “putting woke politics over consumer interests.” CR has made a seven-figure ad buy against Coca-Cola, Nike, and American Airlines on national cable outlets and in local markets where the companies are headquartered. This is just “the first phase” of what will be an “ongoing campaign” called the Consumers First Initiative.

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